10 April 2013

Fools Again

It must be April because the fools have come out of the woodwork again.  EA's COO posted a bizarrely defensive and unapologetic We Can Do Better statement in anticipation of 'winning' Consumerist's Worst Company in America award for the second year running.  

Granted EA are not actually the worst company in general terms (because there are plenty that are far worse for society as a whole) but this poll is all about how consumers see the world.  I can only agree with Consumerist when they say ... 

"Following last year’s surprise Worst Company In America victory by Electronic Arts, there was hope that the video game giant would get the message: Stop treating your customers like human piggy banks, and don’t put out so many incomplete and/or broken games with the intent of getting your customers to pay extra for what they should have received in the first place. And yet, here we are again, with EA becoming the first company to ever win a second Golden Poo from Consumerist readers."

Yes, EA, you can do better ... much, much better (since it appears you can do no worse).  Get the message this time because this one comes from your customers (yet again) ... and you want them to continue to give you all that money you love so much, don't you?  Criticising a poll for being rigged because you don't like the result is a bit lame, by the way.  Most importantly, make sure 'doing better' doesn't mean scoring a hat trick.


Zeri said...

hey look over there! a new shiny! nothing to see here folks, shiny, shiny!
-EA's answer to any criticism; because gamers are apparently stupid

miss_tickle said...

Or like the response on Origin, they point out how many people use it (therefore, by a leap in logic, it must be good) but neglect to mention that they don't give us a choice.

miss_tickle said...

I've seen a few comments about this award that basically say "why the bother, it's just a computer game company" or "complete rubbish, their games are great".

My take is that if you don't like your bank then you can change, but if you want to play the games EA distributes then you have to take them how EA decides to give them to you. They are able to do this because people enjoy their games (this award is NOT about the developers) and so will put up with a lot to get them, particularly if they have already heavily invested in a particular series. And to boot, if they are criticised, EA says people still buy our games so everyone must like everything we do.

Aside from not buying their games at all, or waiting for them to be discounted as I do, there are very few ways to get the message across that customers don't want to be treated like this. EA have chosen to completely ignore the feedback from their customers, including on their own forums and in the media, that relates to how they distribute and support their games. My guess is that they will go three-in-a-row because they just don't get it.